Assign this text to deeply engage your students!

Actively Learn provides free ELA, science, and social studies digital content—short stories, primary sources, textbook sections, science articles, novels, videos, and more—and embeds them with standards-aligned assignments to assign immediately or customize for your students.

Whether you’re looking for “The Tell-Tale Heart,” The Hate U Give, “The Gettysburg Address,” or current science articles and simulations, Actively Learn is the free go-to source to help you guide your students' growth in critical thinking all year.

Teaching How social media is helping Big Tobacco hook a new generation of smokers

How social media is helping Big Tobacco hook a new generation of smokers

Big Tobacco is using social media to find new ways to hook young people. This is skirting decades of laws that prevent tobacco companies from advertising in other ways, such as on television commercials.

Robert Kozinets, Jayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communication, University of Southern California, Annenberg School for Communication and Journalism
The Conversation

ESSENTIAL QUESTION:

How is Big Tobacco using social media to advertise cigarettes to teenagers?
STANDARDS:
RI.2 - Main Ideas, RI.4 - Key Terms & Tone

DEPTH OF KNOWLEDGE (DOK) LEVELS:

2,3
Assign this text to your students for free!
2019 Top Pick for Learning by Common Sense Education2019 SIIA CODiE Winner