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Teaching How social media is helping Big Tobacco hook a new generation of smokers

How social media is helping Big Tobacco hook a new generation of smokers

Big Tobacco is using social media to find new ways to hook young people. This is skirting decades of laws that prevent tobacco companies from advertising in other ways, such as on television commercials.

Robert Kozinets, Jayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communication, University of Southern California, Annenberg School for Communication and Journalism
The Conversation

ESSENTIAL QUESTION:

How is Big Tobacco using social media to advertise cigarettes to teenagers?
STANDARDS:
RI.2 - Main Ideas, RI.4 - Key Terms & Tone

DEPTH OF KNOWLEDGE (DOK) LEVELS:

2,3
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