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Teaching How Spam became one of the most iconic American brands of all time

How Spam became one of the most iconic American brands of all time

You probably have strong opinions about Spam. Some might even think of it as a basic canned meat, but it’s more than that. Spam is actually one of the greatest business success stories of all time: Hormel Foods Corporation launched the affordable, canned pork product in 1937. Since then, it’s sold over eight billion cans in 44 countries around the world.

Ayalla A. Ruvio, Assistant Professor of Marketing, Michigan State University
The Conversation

ESSENTIAL QUESTION:

How has Spam affected the world?
STANDARDS:

DEPTH OF KNOWLEDGE (DOK) LEVELS:

1,2,3
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