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Teaching The serious business behind toy making

The serious business behind toy making

You might remember the Hatchimal frenzy of 2016. The cute chick that hatches itself took the toy market by storm during the holiday season. The overwhelming popularity created a shortage of Hatchimals, which left shoppers scrambling and frustrated. It also created a market for people to buy the coveted $60 toy and resell it for hundreds of dollars. And the worst part was: some people had to explain to their kids why Santa would not be able to deliver on this year’s wish list.

Louis-Etienne Dubois, Assistant Professor, School of Creative Industries, Ryerson University, David Gauntlett Canada Research Chair in Creativity, Ryerson University, Lorena Escandon Assistant professor, School of Creative Industries, Ryerson University
The Conversation


How are popular toys created?


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