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Teaching The story of blue jeans

The story of blue jeans

During the California Gold Rush, German immigrant Levi Strauss moves to San Francisco to sell clothing to the gold miners. After a tailor suggests making pants with metal rivets, Strauss agrees, and the two men begin selling pants as fast as they can make them. More than 150 years later, blue jeans are now worn by people around the world.

Annalise Abbott
Highlights for Children, Inc.


What can businesses today learn from Levi Strauss's business?


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