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In my book, Stamped from the Beginning, I chronicle the entire history of racist ideas, from their origins in 15th-century Europe, through colonial times when early British settlers carried racist ideas to America, all the way to their emergence in the United States and persistence into 21st century. I distinguish between the influential producers of racist ideas, and the consumers of them. And I study the motives – and historical circumstances – behind the production of racist ideas. My persisting research question was not merely what racist ideas influential Americans produced, but why they produced those racist ideas at a particular time and how those ideas impacted America.