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Teaching Why You Should Eat Popcorn With Chopsticks

Why You Should Eat Popcorn With Chopsticks

It happens fast. You crack open a bottle of your favorite drink and put it to your lips. The delicious flavor is nearly overwhelming. But a minute later, you’re barely noticing the taste as you drink it. Or you buy a new pair of shoes and think they will make you smile every time you wear them. But a month later, that sensation is gone. Now, it’s just another pair of shoes.

Robert W. Smith, Assistant Professor of Marketing, The Ohio State University and Ed O'Brien Assistant Professor of Behavioral Science, University of Chicago
The Conversation


Why is variety the spice of life?


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