Alibaba: The $200 Billion 'Open Sesame'

Alibaba: The $200 Billion 'Open Sesame'

In the summer of 2006, the war for control of e-commerce in the world’s most populous nation was at its most intense. It pitted a company then known as Alibaba-Taobao, formed in 1999 in the apartment of its founder, Ma Yun (known outside of China as Jack Ma), against eBay, a company that had become a colossus in Silicon Valley and wanted a piece of every market on the globe—like China’s, for obvious reasons.

Bill Powell

ESSENTIAL QUESTION:

STANDARDS:

DEPTH OF KNOWLEDGE (DOK) LEVELS:

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