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Why Women’s Sports Is Stronger Than Ever

Elite women’s sports are predicted to make $1 billion in revenue in 2021. Women’s sports teams have nowhere near the investment dollars men’s sports teams have. They don’t have the same marketing or promotional budgets either. Even considering those constraints, the billion dollar prediction is a safe guess. As sports come through the challenges of the COVID-19 pandemic, women’s sports are becoming a lucrative business opportunity.

Katie Lebel, Assistant Professor, Ted Rogers School of Management, Ryerson University, Ann Pegoraro, Lang Chair in Sport Management, Lang School of Business and Economics, University of Guelph, Dunja Antunovic, Assistant Professor of Sport Sociology, University of Minnesota, Nancy Lough, Professor of Educational Psychology & Higher Education, University of Nevada, Las Vegas, Nicole M. LaVoi, Director, Tucker Center for Research on Girls & Women in Sport, University of Minnesota

The Conversation

ESSENTIAL QUESTION:

Why are more people watching and supporting women's sports than ever before?

STANDARDS:

DEPTH OF KNOWLEDGE (DOK) LEVELS:

2,3

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